Introduction to HCD training

This foundational workshop is designed to raise awareness and introduce participants to the core principles and practices of Human Centred Design (HCD).

Through a mix of theory, real-world examples, and hands-on activities, you’ll gain a solid understanding of how to apply HCD to solve complex problems, create more meaningful services, and put people at the centre of your work.

This workshop has been delivered 100s of times in-house and publicly for public and private sector organisations.

“So great to see/hear work with optimism and creativity having such meaningful impact in what can otherwise be dry business/gov strategies. Definitely received so many answered to roadblocks in our current customer focus and cultural change. Thank you.”

“This is the only service design course I know of that addresses the intersection between tools, socialisation and organisation/of project activities. You nailed it.”

“Iain has provided HCD training for teams I’ve led over many years now. His great mix of theoretical knowledge and real world experience makes him a fabulous trainer on all things HCD. The value we’ve gained from this training is immense.”

Alison Back, Director Business Improvement, Department of Treasury and Finance, South Australia

What you’ll learn

• The key mindsets and principles of human-centred design
• The end-to-end HCD process: discover, define, develop, deliver
• The theory and practical experience of the techniques for understanding needs, collaborative idea generation, prototyping and socialising ideas
• How to start applying HCD mindsets and activities in your da

Who It’s For

Ideal for professionals new to HCD, as well as teams looking for a shared grounding in human-centred ways of working — including designers, policy makers, service owners, product teams, and business improvement practitioners.

Optional formats

• Half day ‘awareness’ session
• Full day

Format

1 day or multi-day, in-person or virtual

Your team will leave with a clear and practical HCD project plan, alignment around your shared goals, and the confidence to move forward with purpose.