Build capability and grow confidence in embedding human centred design (HCD) into your practice.
We provide tailored, on-the-ground support to individuals and teams as they apply HCD tools and mindsets to real projects.
Whether you’re just getting started or looking to deepen your practice, this service is designed to build capability, grow confidence, and embed HCD more effectively into everyday work.
“Iain has been incredibly helpful in helping us establish and mature our human-centred design approaches. He is highly experienced and able to step back or step in to support our needs as we require it.”
Renata Henderson, Director of Business Improvement, South Australian Department for Education
How It Works
We will meet to discuss your requirements and agree a program of regular coaching sessions, hands-on guidance, and responsive mentoring that aligns with your current challenges, roles, and goals. Coaching can be structured around a live project or focused on individual skill development.
Common Focus Areas
- Applying HCD methods to current work (e.g. research planning, journey mapping, prototyping)
- Strengthening facilitation and stakeholder engagement skills
- Building confidence in decision-making through evidence and insight
- Reflecting on and evolving design practice over time
- Shaping team culture around curiosity, empathy, and experimentation
Who It’s For
This service is ideal for:
- Designers looking to grow in their roles
- Non-designers applying HCD in their work (e.g. policy, service delivery, CX)
- Teams building internal capability or scaling design culture
- Leaders supporting the adoption of HCD within their organisations
Whether you need a sounding board, a skills boost, or strategic guidance, HCD coaching and mentoring meets you where you are — helping you deliver with clarity, creativity, and confidence.
Delivery Options
- One-on-one or small group sessions
- Weekly, fortnightly, or project-based support
- In-person or virtual formats
- Flexible, needs-based engagement
About the facilitator
Coaching and mentoring is facilitated by Iain Barker, a highly experienced practitioner with 30 years experience shaping and conducting customer research.
Iain has extensive experience of coaching and mentoring individuals and teams. We can put you in touch with some of the people he has worked with if you would like referees.
Interested?
Get in touch if you’re interested to know more.