This workshop is a practical, immersive introduction to planning and conducting effective discovery research. Designed for professionals who want to better understand customer needs, motivations, and pain points, this workshop equips you with the skills and confidence to design and execute research that drives meaningful insights and better decisions.
What you’ll learn
- The essentials of human-centred customer research: what it is and why it matters
- How to plan an effective research approach based on your goals
- Interviewing techniques that get beyond surface-level feedback (including online and contextual research considerations)
- Methods for synthesising research findings into key findings and actionable insights
Key activities
- Hands-on exercises in research planning and interview design
- Live or simulated interviews
- Synthesis methods such as affinity mapping
- Real-world tips for recruiting, note-taking, etc.
Who it’s for
Ideal for service designers, product managers, CX professionals, marketers, and anyone looking to build confidence in customer research—whether you’re starting out or looking to sharpen your practice.
Format
1 day or multi-day, in-person or virtual
Highly interactive, small group format
By the end of the session, you’ll walk away with a solid understanding of customer research fundamentals, a tested research plan, and hands-on experience you can apply straight away.
About the facilitator
All training is facilitated by Iain Barker, a highly experienced practitioner with 30 years experience shaping and conducting customer research.
Interested?
Get in touch if you’re interested in attending an online session or want to talk about running one of these sessions in-house within your organisation.